IKEA Pax Wardrobe with Hinged Doors Assembly Instructions



Ikea set up a model of a typical Syrian home in its flagship store

syria familyRana and her family in Syria. POL/YouTube In the midst of the ongoing war in Damascus, Syria became too dangerous for Rana and her four children, so they fled to the relatively safe suburb of Jamarana. But they only had enough money to rent a cinder block-walled home without mattresses or plumbing.

A recent initiative by the Red Cross in Norway aimed to help Rana and other struggling families in Syria. Rana's family currently receives food and other donations from the Syrian Arab Red Crescent, a humanitarian organization that's a part of the International Committee of the Red Cross.

The Red Cross partnered with Ikea to build a replica of Rana's home at the flagship store in Oslo, so that shoppers could explore it and empathize with her story. People could donate in-store or online.

POL/YouTube

The installation, which was up in October and visited by 40,000 weekly visitors, was part of a larger campaign to support the Red Cross' efforts in Syria. The organization told CNN that the campaign raised .8 million.

The project in Ikea, conceived by the advertising agency POL, was called "25 meters of Syria," the size of the home's replica. That translates to 269 square feet, or just a little bigger than the average one-car garage.

POL/YouTube

Instead of beds, there were foam mats and just a few blankets. Ikea's iconic tags told stories about Rana and her family for shoppers to read.






Video: Ikea kitchen installation in 6 minutes

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Date: 16.12.2018, 15:25 / Views: 95363