Gwyneth Paltrow’s Goop Under Fire For Alleged Deceptive Claims | TODAY



Gwyneth Paltrow says criticism of Goop is deeply unfair

gwyneth paltrowGwyneth Paltrow. Scott Roth/Invision/AP

The INSIDER Summary:

  • Gwyneth Paltrow opened up about her company Goop in a recent podcast interview.
  • She said that some of the criticism Goop has gotten is "deeply unfair."
  • She also claimed that Goop is merely providing information — not offering advice.

2019 has not been a great year for Gwyneth Paltrow's lifestyle website Goop.

In January, the company was widely ridiculed for promoting jade eggs meant to be placed in the vagina. This summer, the site recommended a line of "healing stickers" that were mocked just as much. And last week, an advertising watchdog group claimed that the company has been using "deceptive" and "illegal" language to market and promote some products.

Now, Paltrow has spoken out in defense of her beleaguered brand.

Paltrow was the guest on the latest episode of the Girlboss Radio podcast, hosted by Nastygal founder Sophia Amoruso (who happens to be a close friend of Paltrow's).

"I had a couple days over the last three months where I was like, 'F--- it. This is so deeply unfair,'" Paltrow said, when asked about all the recent criticism that's been lobbed at her company. "And I wish that people would actually read the article or do their homework before they are vitriolic about it, 'cause a lot of times, they're not even really addressing what's on the website."

Layne Murdoch Jr./Getty Images

So whatison the website? It kind of depends on who you ask.

Goop spokespeople say that the website is simply providing information and stoking conversations —notoffering endorsements of treatments or products.

Paltrow echoed this sentiment a bit earlier in her conversation with Amoruso.

"Sometimes there's a misconception that we are giving advice or we're saying, 'hey, we think you should do this.' That's not at all what it is," she said. "What it is is, we have this question, so we ask some amazing doctors or experts or whatever and [say] here is the information that we got."

Technically that's true. There aren't many instances when an article on Goop contains explicit advice or recommendations, like, "You should definitely try this!" Sometimes they really do just mention a treatment, product, or practice, and leave it at that.

But it's also a stretch to say that Goop is offering information and nothing else. A lot of the products that get glowing reviews in "informational"articles are also for sale in the Goop store. (The jade egg is one prominent example.) Vocal Goop critic Dr. Jen Gunter once argued that selling a product directly to readers goes way beyond being informational.

Some of the vitamins Goop sells. Chloe Pantazi/INSIDER

Paltrow specifically called out people who have criticized Goop as a way of getting attention, though she didn't offer any specific examples of when this had happened.

She's right that Goop has been subject to alotof criticism. But at least some of that criticism comes from and scientists who don't want to see people use ineffective or potentially dangerous products that aren't backed by solid evidence. It's a tough sell to say that kind of feedback is "deeply unfair."

For now, Paltrow is sticking to her guns. "We're very clear about what we're doing," she told Amoruso.






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Date: 16.12.2018, 15:27 / Views: 33532