A First Glimpse at the New Helmut Lang
During New York Fashion Week in February, Helmut Lang showed a back-to-basics collection for Spring 2019. The range was put together by temporary creative director, Katayone Adeli. The designer developed a cult following for her tailored pants in the late ‘90s. Her tenure has since ended and the brand has taskedDazed & Confused’s editor-in-chief Isabella Burley with its Fall 2019 collection. Burley's title at the company is temporary editor-in-residence. In this unusual role, she will oversee the house’s creative endeavors for the coming months and collaborate with the brand's new permanent womenswear designer, Selina Elkuch, on a range of exciting, yet-to-announced projects.
When Lang’s eponymous label was at it’s height in the late '80s and '90s, it was celebrated as the pinnacle of minimalist fashion. The designer was know for his sharp lines, precise tailoring, graceful silhouettes, and for being one of the first to use high tech fabric. In the 2000s, fashion’s penchant for maximalism led to consecutive years of declining sales for the brand. By 2004, Helmut departed his own label leaving it in the hands of Prada, which owned it at the time.
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